Start Licensing’s Ian Downes spots a series of Christmas initiatives by brands this week.

Licensee has exclusive line in Boots, plus support from Wilko, Tesco, Asda, Primark and more.

Start Licensing’s Ian Downes finds out how Wilko is embracing licensing.

Including Amazon profits and Asda/B&M takeover speculation.

Licences such as Shopkins, Tsum Tsum, Finding Dory included in product line-up.

Including Aldi and Lidl reaching combined market share high.