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H&A gets retail backing for Frozen 2 collection

Licensee has exclusive line in Boots, plus support from Wilko, Tesco, Asda, Primark and more.

H&A has received strong retail support for its Frozen 2 beauty and bathing ranges, as the movie continues to soar at the global box office.

A Boots exclusive Frozen 2 collection is one of many launching into stores this Christmas. The range include a Bath & Beauty Wash Bag Set, Ice Nail Kit, Lip Balm and a Bath Fizzer Trio. Drawing on themes from the film, the star of the range is the Friendship Bracelet Kit.

Meanwhile, Wilko is also supporting Frozen 2 with a seven-strong range of beauty, hair and bathing items. Products include Colour Changing Bath Fizzers, an Elsa Hair Styling Kit and a Shimmer and Sparkle Eau de Toilette.

H&A’s Frozen 2 ranges are also being supported by Tesco, Asda, Sainsbury’s, Morrisons, Primark, Argos, Poundland, B&M and Matalan.

“Frozen 2 is a perfect brand for Christmas so there is even more demand from retailers for new and exciting innovation which is our speciality at H&A,” said Holly Humphreys, licensing manager at H&A. “Frozen 2 resonates with the whole family, not just the kids’ sector, which makes it so powerful. The impact it has will continue to be phenomenal.”

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