This ad will be closed automatically in X seconds.

Tetris brand lines up licensing agents as 40th anniversary approaches

The Tetris Company has revealed a number of changes to its worldwide network of licensing agents for the Tetris brand including new agent signings and renewals.

The changes come as the company heads towards the 40th anniversary of the iconic video game brand in 2024.

“We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” commented Megan Buettner, head of consumer products at Tetris. “With the 40th anniversary of Tetris on the horizon, we look forward to working with all our new and existing network of licensing agents to make it the most memorable celebration yet.”

The company has extended its agreement with Lisle Licensing for the UK, Ireland and Channel Islands, while Brand Fresh Management will continue to handle licensing deals for the US and Canada.

IMG will continue to manage APAC in addition to Brazil, while WildBrain CPLG will now represent the brand in France, Italy and India. In addition, WildBrain CPLG’s representation will continue in Iberia, CEE (Central Eastern Europe), CIS (Commonwealth of Independent States, including Russia), Benelux, Greece, Turkey, MENA (Middle East and North Africa) and the Nordics (Finland, Sweden, Denmark, Norway).

Studio 100 is on board for Germany, Switzerland and Austria, while KOPA Licensing will expand coverage for the brand in Colombia, Peru, Chile, Ecuador, Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

Current representation for the Tetris brand also includes WP Brands in New Zealand and Australia, plus Born Licensing for global promotions and advertising.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Ella500x500
 
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
Tesco500x500
 
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
AshHol500x500
 
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Rubieslogo500x500
 
Peter joins the licensee from Mattel where he was senior national account manager....
Jiggy500x500
 
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.