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Tetris brand lines up licensing agents as 40th anniversary approaches

The Tetris Company has revealed a number of changes to its worldwide network of licensing agents for the Tetris brand including new agent signings and renewals.

The changes come as the company heads towards the 40th anniversary of the iconic video game brand in 2024.

“We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” commented Megan Buettner, head of consumer products at Tetris. “With the 40th anniversary of Tetris on the horizon, we look forward to working with all our new and existing network of licensing agents to make it the most memorable celebration yet.”

The company has extended its agreement with Lisle Licensing for the UK, Ireland and Channel Islands, while Brand Fresh Management will continue to handle licensing deals for the US and Canada.

IMG will continue to manage APAC in addition to Brazil, while WildBrain CPLG will now represent the brand in France, Italy and India. In addition, WildBrain CPLG’s representation will continue in Iberia, CEE (Central Eastern Europe), CIS (Commonwealth of Independent States, including Russia), Benelux, Greece, Turkey, MENA (Middle East and North Africa) and the Nordics (Finland, Sweden, Denmark, Norway).

Studio 100 is on board for Germany, Switzerland and Austria, while KOPA Licensing will expand coverage for the brand in Colombia, Peru, Chile, Ecuador, Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

Current representation for the Tetris brand also includes WP Brands in New Zealand and Australia, plus Born Licensing for global promotions and advertising.

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