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“The biggest positive has been creating new demand channels”

Funko’s Andy Oddie on the creation of new demand channels the company can take forward into the future.

As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Andy Oddie, md, Funko EMEA.

“The biggest challenge for Funko has been managing the COVID-19 impact in a commercially opportunistic way.

But to that end, the biggest positive has been creating new demand channels through less affected customers, which we can take forward into the future.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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