This ad will be closed automatically in X seconds.

The LEGO Group adds Princess Peach to its Super Mario universe

The LEGO Group has revealed that LEGO Peach will be entering the universe of LEGO Super Mario, its product line developed together with Nintendo.

Launching from 1 August, LEGO Peach joins LEGO Mario and LEGO Luigi in the LEGO Super Mario universe. All three interactive figures will be available in separate Starter Courses. Fans can earn digital coins and discover various reactions by helping the Princess ride the swing set and open gifts, while defeating enemies such as Lemmy and a Lava Bubble or befriending a Yellow Toad.

The interactive figures are also able to connect with one another via Bluetooth (two at a time) where players can greet each other, celebrate and team up to defeat enemies, earning bonus digital coins by working together.

With the August release, the interactive figures will also be able to trigger positive reactions by eating fruits found across the new sets or gifting fruits to other characters.

In addition, the LEGO Group is also launching the LEGO Super Mario Peach’s Castle Expansion Set which includes a host of challenges including knocking Ludwig off the cloud, fixing the broken bridge and greeting Toadette. There is also a buildable throne room which can spin around to reveal Bowser.

“Peach is such a fan favourite that we knew we had to add her and the iconic castle to our LEGO Super Mario world,” commented Simon Kent, creative lead at the LEGO Group. “Over the past two years, we’ve focused on helping fans get as creative as possible with their favourite characters, which is why we’ve been gradually building out the universe with more Expansion Sets, Character Packs and Power-Up Packs.

“Last year, we added a Luigi Starter Course to bring two-player action to life, and now we’re ecstatic that we can further build on the social element of play, by bringing LEGO Peach into the action too. Ready for the spotlight, LEGO Peach will play an important role in joining the famous brothers on their journey to defeat their enemies and earn as many coins as possible in the process, too.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.