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The LEGO Group teams with Nintendo on new Animal Crossing sets

The LEGO Group has unveiled new LEGO Animal Crossing sets, inspired by the popular video game series from Nintendo.

The five new play experiences, created in partnership with Nintendo, allow LEGO builders to explore the world and characters from the video games, and play out different stories in the brick-built landscape.

The sets have been developed to fit together easily and offer a high level of customisation; for instance it’s possible to switch elements between buildings – including the window frames – with one simple click. All sets can be adapted, mixed, and changed, enabling builders to create their own worlds and make the settings unique to them.

The new range will include build experiences such as Julian’s Birthday Party, where builders can celebrate with Julian, share cupcakes and open presents; Bunnie’s Outdoor Activities, where builders can role play setting up a tent, roasting marshmallows or using the vaulting pole to jump across the water; Kapp’n’s Island Boat Tour gives fans the opportunity to board the boat and explore another island with Kapp’n and Marshal; Isabelle’s House Visit allows builders to get creative and help Isabelle and Fauna customize Fauna’s house and enjoy activities like opening the balloon present, crafting tools, or picking fruits and flowers; and Nook’s Cranny & Rosie’s House gives builders two locations where they can role play stocking up Nook’s Cranny shop or go to Rosie’s house for freshly baked cookies.

“To us, Animal Crossing is all about creativity and role-play, so bringing that to life in physical form using LEGO bricks and creating new minifigures has been fun for the team,” commented Simon Kent, creative lead, design director at the LEGO Group. “One of the challenges was to make sure that customization of the sets was simple so builders could experience the freedom they have in the game. Additionally, creating the minifigures to make sure they were accurately representing the characters in the video games was very important for us.”

Aya Kyogoku, game producer at Nintendo, continued: “The Animal Crossing video game series is about creating a world where you freely build the life you want, and now with LEGO bricks, you can build that world with your own hands in the real world too.

“Putting the sets together is only the beginning. Kids can use the furniture, plants, and more, included with each set, to customise them or even combine multiple sets to create their own village. There are so many different ways kids will be able to express their creativity based on what they like, which can evolve as they grow.”

The new LEGO Animal Crossing sets will launch globally from 1 March 2024.

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