This ad will be closed automatically in X seconds.

The Licensing Awards 2019: The Property winners

We highlight eight winners, while Incredibles 2 with Plenty wins Best Licensed Promotions Campaign.

The Property categories at The Licensing Awards were hotly contested, with some high profile brands nominated across preschool, children’s, adult, film, celebrity, sports and classic.

First to take to the stage was eOne, with Peppa Pig winning Best Preschool Licensed Property (sponsored by Character World). “This is the one we’ve been waiting for,” enthused Katie Rollings, svp UK licensing at eOne. “All the hard work has paid off and I’m over the moon.”

Harry Potter was victorious in the Best Children’s or Tween Licensed Property (5-12) (sponsored by Misirli). Nick Stratton, senior licensing manager, WBCP, told Source: “It is such a great brand and we are privileged and honoured to work on it.”

Best Teen or Adult Licensed Property (12+) (sponsored by Global Brands Group) was awarded to emoji, with Alex Mitchell, senior licensing and partnership manager at Bravado, saying: “For the brand to line up alongside the others in that category, and win, is testament to its success.”

Fortnite ran out the winner in the Best Gaming Licensing Property category (sponsored by Funko), with Matthew Primack, svp of IMG (the brand’s licensing agent) collecting the accolade.

Meanwhile, Toy Story 4 beat some stiff competition to be crowned Best Film Licensed Property (sponsored by Pyramid International). Claire Terry, general manager UK and Ireland, The Walt Disney Company, told Source: “This feels fantastic and we’re glad that Toy Story 4 brought some magic to the licensing and toy industry this summer.”

Bravado was back on the stage to collect the accolade for Best Music or Celebrity Licensed Property (sponsored by Danilo), with The Rolling Stones being crowned. “The Rolling Stones are the biggest rock and roll band in the world and it’s great to work with them – and long may it continue,” said David Boyne, md of Bravado.

After a strong summer on the pitch, England Football and Lionesses scored a victory in the Best Sports Licensed Property category (sponsored by TSBA Formula E).

A delighted Nicky Stanton, senior commercial manager at The FA, said: “This is amazing. It feels like we have delivered a licensing programme which has done our girls proud.”

On to Best Classic Licensed Property (sponsored by GB eye) and, after marking its milestone 40 year anniversary, The Snowman was named the winner. Susan Bolsover, licensing and consumer products director at Penguin Ventures, commented: “For a seasonal brand to win this Classic award… it’s amazing… and for a brand which is 40 years old, too.”

Meanwhile, Disney’s Claire Terry was back on stage to collect Best Licensing Promotions Campaign (sponsored by Brand Licensing Europe 2019) for the Incredibles 2 Campaign with Plenty (agency: Blue Chip Marketing).

Claire said: “It’s an amazing partnership… strong brand, strong product… everything is Incredible about it.”

View our winners’ gallery from the category below:

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LFdishthedosh500x500
 
Industry charity The Light Fund has raised a stunning £356,242 this year which is now being put to good use to fund 59 different charity projects in 2023....
Spotlight500x500
 
Retail agency Spotlight.1888 - sister agency to The Point.1888 - has signed Moonbug Entertainment to support the brands with their UK retail activity for 2023 and 2024....
Pusheen500x500
 
The staggering figure equates to over 416 million shares a month....
Laughingcow500x500
 
Bel Licensing has further expanded the licensing programmes for The laughing cow/La vache qui rit, Babybel, Belcube and Kiri brands with a host of partnerships....
Hiphop500x500
 
Legends Recordings and its licensing agency, The Brand Liaison, have revealed the first wave of apparel and accessories licensing deals celebrating the historic milestone....
Whitney500x500
 
Perfumers studied Whitney's collection of fragrances and worked to develop a one of a kind scent which highlighted all of her favourite fragrance notes....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.