Dedicated space for Nickelodeon brand in Toys R Us locations and Toymaster stores.
With the new film – Out of the Shadows – hitting cinemas, Nickelodeon’s Teenage Mutant Ninja Turtles brand is being boosted by some heavyweight retail activity in the toy space.
Toymaster is underlining is ambitions within the licensing arena – as it outlined to The Source last month – with a Turtles window launching across its stores.
The window includes a character standee for photo opportunities in store, plus a national colouring competition where the winner will receive a visit from two Turtles characters to their birthday party.
A social media giveaway will run alongside the window feature on Facebook and Twitter for the next three weekends.
Participants will have the opportunity to win a Super Deluxe Donnie figure from Out of the Shadows.
Meanwhile, the brand has also taken over Toymaster’s consumer website for the duration of the window display, featuring products that customers can reserve using the Ring & Reserve feature at their nearest store.
Elsewhere, Nickelodeon has teamed up with select Toys R Us locations across Europe for the summer to promote the brand.
The property will have a strong presence in stores in the UK, Spain, Portugal, France and Poland, including special in-store feature shops and digital experiences, as well as exclusive sweepstakes.
Costume character appearances will take place throughout June and July, while the Turtles will also take over e-commerce and social media channels in the coming weeks.
Exclusive products from Playmates Toys will also be available, such as Teenage Mutant Ninja Turtles Movie Mask.
“The Teenage Mutant Turtles have an incredible fan base that spans generations and geography, and we’re thrilled to partner with Toys R Us to bring the TMNT universe to fans in Europe,” said Marianne James vp, consumer products UK & Ireland & European retail sales & marketing, Nickelodeon.
“Toys R Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”
