This ad will be closed automatically in X seconds.

Toymaster & Toys R Us highlight Turtles promos

Dedicated space for Nickelodeon brand in Toys R Us locations and Toymaster stores.

With the new film – Out of the Shadows – hitting cinemas, Nickelodeon’s Teenage Mutant Ninja Turtles brand is being boosted by some heavyweight retail activity in the toy space.

Toymaster is underlining is ambitions within the licensing arena – as it outlined to The Source last month – with a Turtles window launching across its stores.

The window includes a character standee for photo opportunities in store, plus a national colouring competition where the winner will receive a visit from two Turtles characters to their birthday party.

A social media giveaway will run alongside the window feature on Facebook and Twitter for the next three weekends.

Participants will have the opportunity to win a Super Deluxe Donnie figure from Out of the Shadows.

Meanwhile, the brand has also taken over Toymaster’s consumer website for the duration of the window display, featuring products that customers can reserve using the Ring & Reserve feature at their nearest store.

Elsewhere, Nickelodeon has teamed up with select Toys R Us locations across Europe for the summer to promote the brand.

The property will have a strong presence in stores in the UK, Spain, Portugal, France and Poland, including special in-store feature shops and digital experiences, as well as exclusive sweepstakes.

Costume character appearances will take place throughout June and July, while the Turtles will also take over e-commerce and social media channels in the coming weeks.

Exclusive products from Playmates Toys will also be available, such as Teenage Mutant Ninja Turtles Movie Mask.

“The Teenage Mutant Turtles have an incredible fan base that spans generations and geography, and we’re thrilled to partner with Toys R Us to bring the TMNT universe to fans in Europe,” said Marianne James vp, consumer products UK & Ireland & European retail sales & marketing, Nickelodeon.

“Toys R Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”

MORE NEWS
JuliaandAxel500x500
 
A year-long programme of new publishing, promotional activity and a national PR campaign will mark the milestone for the bestselling partnership....
FormulaENewEra500x500
 
Formula E has teamed with the sports and lifestyle brand on a multi-year global licensing deal for a range of fan headwear products....
MCMattel500x500
 
“In partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds."...
Paperchase500x500
 
The deal - which was concluded on 31 January - does not include Paperchase’s 100+ stores, which are all expected to be closed in the coming weeks, with the brand living on within Tesco’s offer....
HK500x500
 
Paris-based international distributor Kids First has secured a host of new global broadcast partners for Hello Kitty: Super Style....
AshHol500x500
 
ToyTopic's Ashley Holman on working hard on product innovation and sustainability and why price will be key in 2023....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.