New toy and lifestyle collections to begin rolling out ahead of film’s UK release on March 20.
With the movie due to hit cinemas in March, the first products for DreamWorks Animation’s Trolls World Tour are beginning to hit UK retail shelves.
Hasbro is debuting several new products including movie accurate small dolls, fashion dolls and feature dolls, while LEGO is offering construction sets inspired by the film’s all-new musical worlds and genres. Just Play/Flair will also be rolling out huggable and interactive plush, as well as role-play toys.
The fashion and lifestyle programme, meanwhile, will span collections across apparel, accessories, home goods, food and beverage, while the publishing category will extend the storytelling with storybooks and sticker collections, as well as novelty formats such as sound books and Busy Books.