Tulipop welcomes Maximum Licensing as UK agent

Icelandic character-based lifestyle brand to be represented by Sarah Fletcher.

Icelandic lifestyle brand Tulipop is eyeing growth in the UK market, appointing Maximum Licensing as its new UK agent.

Maximum Licensing – headed up by former Mind Candy and Fluid World exec, Sarah Fletcher – will look to grow the consumer products programme for the character-based brand in the territory.

Tulipop has enjoyed a recent successful expansion into the US retail market, while it has also opened its first flagship store in Reykjavik.

Tulipop’s Björg Arnardóttir said: “We see great potential for Tulipop in the UK and are extremely happy to have Sarah on board.

“With her fashion experience and her proven track record of building and commercialising successful IP across licensing, marketing, product and retail divisions she is the perfect fit to help us embark on a consumer products programme.”

Sarah added: “I am really excited to be appointed the licensing agent representing Tulipop in the UK. Having seen the success Tulipop has had in its home market of Iceland, and recently in the US, it is the perfect time to extend its reach in the UK.

“I see a real opportunity in the market for this stand out quirky, design-led lifestyle brand with broad appeal.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.