Underground Toys eyes homewares growth

Licensee has recently added Peppa Pig bakeware and Marvel homewares for the UK.

Licensee Underground Toys is looking to further grow its homewares and plush lines.

The company has recently added Peppa Pig bakeware and Marvel homewares for the UK, plus DC homewares for the EU only.

It is also continuing to enjoy success with its Star Wars plush and homewares ranges – especially the 48-inch Deluxe Chewbacca and the cookie jar, storage containers, spatulas, teapots, cutlery sets and BB-8 cake mould.

More ranges of the Pop! Vinyl figures – currently the fastest selling collectable line in the world, according to the company – are being launched on a weekly basis including Civil War, Suicide Squad, Doctor Strange and Rogue One.

“We are very excited for the year ahead,” said md Andy Oddie. “We want to continue growth and further distribution of our ever expanding product lines, including homewares and plush.

“We have some fantastic items lined up for 2017.”

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