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“We’ve had a particularly strong performance on dress-up”

Amscan’s Mel Beer talks YOY performance and looking forward to the arrival of new licensed stock for Q4.

Now that we’re at the half time mark in 2022, asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Mel Beer, licensing director EMEA, Amscan.

“Despite the backdrop of challenges now familiar to us all (eg stock, freight and increasing costs), Amscan International is having a fantastic 2022 – currently up YOY across all our licensed ranges, with a particularly strong performance on dress-up.

We’re excited for Q4 when stock will start arriving for the new licences we have secured for Halloween (Squid Game) and World Book Day 2023 (Roald Dahl, Bluey, Pip & Posy and Miffy), with more licences to be announced very soon.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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