“We’ve had a particularly strong performance on dress-up”

Amscan’s Mel Beer talks YOY performance and looking forward to the arrival of new licensed stock for Q4.

Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Mel Beer, licensing director EMEA, Amscan.

“Despite the backdrop of challenges now familiar to us all (eg stock, freight and increasing costs), Amscan International is having a fantastic 2022 – currently up YOY across all our licensed ranges, with a particularly strong performance on dress-up.

We’re excited for Q4 when stock will start arriving for the new licences we have secured for Halloween (Squid Game) and World Book Day 2023 (Roald Dahl, Bluey, Pip & Posy and Miffy), with more licences to be announced very soon.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.