New deal runs until December 2018 and covers key Nickelodeon properties.
Centum Books has secured a new deal with Nickelodeon and Viacom Consumer Products for the UK and Ireland.
The partnership – which runs until December 2018 – will see Centum produce a range of books for key Nickelodeon properties.
These will include story, annual, colouring and activity titles for Blaze and the Monster Machines, Dora and Friends, Dora the Explorer, Half Shell Heroes, Lily’s Driftwood Bay, Shimmer and Shine, SpongeBob Squarepants and Teenage Mutant Ninja Turtles.
Geoff Reynolds, md of Centum Books, said: “We are delighted to be partnering with the team at Nickelodeon across their extensive portfolio of children’s classic and well-loved characters, as well as exciting new brands including Blaze and the Monster Machines and Shimmer and Shine.
“Through creating exciting, innovative new products and expanding the retail base, we look to ensure that we can maximise the opportunity together.”
Marianne James, vp consumer products UK & Ireland & European retail sales & marketing NVCP, added: “Centum Books have already impressed us with their creative ideas for bringing our properties to the printed page, and I am sure that they will prove innovative partners producing books that Nickelodeon fans will love.”
