New and expanded deals signed across ViacomCBS’s animated brands including PAW Patrol and SpongeBob SquarePants.
We chat to HTI’s global licensing and brand director Alison Downie.
We talk to Nickelodeon’s Marianne James about Paw Patrol and preschool trends.
Growing portfolio of hit brands is opening up consumer products drive.
Exclusive agreement with EU.Promotions will target mass EMEA retail channels.
Raft of activities taking place including new augmented reality games.
135 key UK licensees and retailers attended the event at London’s Ham Yard Hotel.
Asda, The Entertainer, Danilo, Sambro among those honoured by licensor.
‘Our portfolio offers a wide choice to buyers’ says the company’s Patrick Bailey.