Nickelodeon’s Marianne James on retaining its place as the ‘home of preschool’.
On-air competition will support charity’s Kidsmas campaign.
We chat to HTI’s global licensing and brand director Alison Downie.
We talk to Nickelodeon’s Marianne James about Paw Patrol and preschool trends.
Deal includes Nickelodeon & Nick Jr. branded product, plus select character brands.
Growing portfolio of hit brands is opening up consumer products drive.
Exclusive agreement with EU.Promotions will target mass EMEA retail channels.
Trolls, Minnie Mouse, Shimmer and Shine, My Little Pony among brands featured.
Holiday activity includes licences such as Trolls, Care Bears, Thomas & Friends.