New and expanded deals signed across ViacomCBS’s animated brands including PAW Patrol and SpongeBob SquarePants.
Nickelodeon’s Marianne James on retaining its place as the ‘home of preschool’.
We chat to HTI’s global licensing and brand director Alison Downie.
We talk to Nickelodeon’s Marianne James about Paw Patrol and preschool trends.
On-air competition will support charity’s Kidsmas campaign.
Deal includes Nickelodeon & Nick Jr. branded product, plus select character brands.
Growing portfolio of hit brands is opening up consumer products drive.
Exclusive agreement with EU.Promotions will target mass EMEA retail channels.
Trolls, Minnie Mouse, Shimmer and Shine, My Little Pony among brands featured.