Mattel teams with Gap on new apparel collaboration

Mattel and Gap have unveiled a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons.

The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface.

From 23 May, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct to consumer platform.

Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on Hot Wheels.

“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”

Christopher Goble, head of merchandising at Gap, continued: “Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”

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