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News extra: More licensing news from this week

Including Rainbow Designs revealing a new range of preschool toys for The Adventures of Paddington.

Source rounds up more news from the licensing industry across the globe from the week.

Rainbow Designs has unveiled a new range of preschool toys based on the TV series, The Adventures of Paddington. The new range – which has been developed by Phat Mojo and is being distributed in the UK by Rainbow Designs – will arrive in October. Products will include a Deluxe Paddington Plush (standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles); collectable 22cm soft toys of Paddington in his coat and hat and in his pyjamas; as well as Paddington figurines with movable arms (in outfits from the series) and a Double Decker Play Bus Set.

The Insights People has appointed children’s industry digital executive, Stefan Lampinen as chairman. Stefan’s career include senior executive roles at Electronic Arts, Nokia, Microsoft and Warner Bros., as well as being a member of Minecraft’s advisory board and the co-founder and chairman of the Swedish Games Industry Association. The Insights People is currently experiencing significant growth having gone through extensive recruitment and a recent expansion into Australia and Canada.

Hasbro has revealed a new collaboration with TOMS, with the first product line being Candy Land x TOMS, launching this month. The limited edition collection will feature slip-ons for womens and kids.

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist, B.R.M Chronographes. This follows on from the news that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series. The design of the timepieces will match the look of the Algarve Pro car. The deal was brokered by IMG.

Toy & Edu China, Baby & Stroller China and Licensing China were some of the first physical fairs to be held by Messe Frankfurt since February, marking a positive step for the re-start of in person B2B events in China. The three concurrent shows were held at the new Shenzhen World Exhibition and Convention Center – there were 1,321 exhibitors from eight countries and region across seven halls, with 61,553 visitors.

China’s children’s and family entertainment company, UYoung has acquired six family favourite films from Magic Light Pictures for its educational UKids app and SVOD service, which is China’s only dedicated content English learning platform for preschoolers. Animated specials included in the deal are The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway Rat and Zog.

Nelvana and Spin Master have secured new international broadcast partners for season one of Bakugan: Battle Planet and season two of Bakugan: Armored Alliance. The new distribution deals include Netflix (US, Canada), Pop (UK), 9Go (Australia) and Dreamia (Portugal) for Armored Alliance, as well as Televisa (Mexico), Dreamia (Portugal), Nelonen Media (Finland), Dexy Co (Serbia) and Talent Show (Croatia) for Battle Planet.

The Asian Animation Summit 2020 has confirmed it will be taking place as a virtual event – citing travel restrictions and health and safety issues related to COVID-19. The summit will take place online from November 16 to December 4.

In conjunction with Paris City Hall and in association with UNICEF, ZAG and On kids & family are helping to provide valuable information to children in a manner they can easily understand with a new PSA featuring the superhero stars of Miraculous: Tales of Ladybug & Cat Noir. The PSA is being translated into eight languages and sees Ladybug and Cat Noir teach children how to practice effective handwashing, hygenic sneezing, social distancing and more.

Merchantwise Licensing’s May Gibbs brand has launched in Australian retailer, Big W with an extensive range stretching across apparel, sleepwear, nursery home décor, infant feeding and publishing. The range achieved an impressive 80% sell-through within the first few days, with many products immediately selling out.

A Chupa Chups Kids Center has opened its doors in Hangzhou in China. The Hangzhou Joy City Mall has been given a colourful makeover to celebrate the summer holidays thanks to the confectionery brand.

One Animation is releasing its fourth seasonal Oddbods special, a pirate-themed adventure for Halloween called Oddbeard’s Curse. The special will debut on YouTube Kids this October and has also been sold to linear broadcasters TV3 Spain and Mediacorp Singapore.

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