Including Pokémon launching an exclusive collaboration with Selfridges in London.
The Source rounds up more news from the licensing industry across the globe from the week.
The Pokémon Company International has launched an exclusive collaboration with Selfridges that sees products prominently displayed on their own branded wall in the retailer’s Oxford Street store in London. The branded wall – Pokémon’s first ever in Selfridges – will be on display for three months. As well as products including the Pokémon Trading Card Game and the new Wicked Cool Toys line, Pokémon’s new collaboration with backpack and accessory company Sprayground is launching exclusively at Selfridges and will be displayed on its own branded wall. Fabric Flavours will also launch three special edition t-shirts to correspond with the campaign.
Hasbro has confirmed that Casey Collins will be joining the company as svp and general manager of global consumer products. Casey most recently held the position of evp consumer products at WWE. He assumes the role from Simon Waters, who will be taking on a new position as svp and general manager of Hasbro’s recently acquired Power Rangers franchise.
Disney has teamed with MediCinema to hold nationwide preview screenings of Christopher Robin, a day before the film releases in the UK, with all box office proceedings going to MediCinema. Founded in 1999, MediCinema builds and runs state of the art cinemas in hospitals and is dedicated to improving the well-being of patients, their families and carers across the UK through the shared cinema experience.
DHX Brands has signed nine new consumer products licensees for Teletubbies in South Korea. The news follows the recent launch of the new series on the country’s leading broadcaster, KBS. New licensees on board are Random House Korea, L2 Communications, Big Tree, Daeyoung Tongsang, Alphashoe, Coquad, Unico and Ezen Creation.
Maurizio Distefano Licensing has confirmed the successful opening of a new themed area devoted to Masha and the Bear at Italian theme park, Leolandia. The new setting – building on the Masha and the Bear area which opened in 2016 – is the largest that the park has ever created for any character.
Blizzard Entertainment and Hasbro are to bring characters from the Overwatch franchise to life through NERF RIVAL brand blasters.
Genius Brands International has signed Spirit Halloween to create costumes and accessories for its new preschool brand, Rainbow Rangers.
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