Sector creates more new IPs than the movie business says Bits + Pixel’s Su-Yina Farmer.

The fashion and entertainment accessories specialist has joined forces with Blizzard Entertainment to create produ

World of Warcraft: Shadowlands becomes fastest selling PC game of all time, while CP progra

Company adds major franchises Overwatch and World of Warcraft to its offering.

In a first of its kind twist, selected teams will compete in tournament for charity.

Retailer further bolsters brand partnerships with high profile signings.

Sports merchandising specialist secures partnership with the Overwatch league.

Including Pokémon launching an exclusive collaboration with Selfridges.

Range inspired by games & franchises including World of Warcraft and Overwatch.