This ad will be closed automatically in X seconds.

Disney 100 celebrations ramp up with Coach, adidas, Pandora and more

A host of global brands are lining up to commemorate 100 years of Disney in 2023 through unique collaborations across Disney, Pixar, Star Wars, Marvel, 20th Century and National Geographic.

As well as toy partners such as the LEGO Groupwhich last week confirmed it would look to honour fan favourite moments, as well as capturing the magic of new Disney stories through the medium of the LEGO brick – Mattel, Hasbro and Funko, fashion and accessories brands including Coach, adidas and Pandora are also on board.

To also coincide with the Year of the Rabbit, Oswald the Lucky Rabbit has emerged from the vault and into a contemporary collection with fashion house, Givenchy.

Monthy themes will showcase favourite stories and characters, beginning by shining a spotlight on the Wonder of Mickey and Minnie Mouse. Throughout January, special collaborations will honour the duo – including a special National Polka Dot Day – culminating with the launch of the Disney100 Celebration at Disneyland Resort in Anaheim, California, which includes the opening of Mickey & Minnie’s Runaway Railway on 27 January.

There will also be a number of celebratory titles from Disney Publishing – including Walt Disney: An American Original, Commemorative Edition and The Official Walt Disney Quote Book – while there will also be updates and new content for popular games through a variety of in-game activations, content updates and social media activations.

The popular match-3 mobile game Disney Emoji Blitz will begin the celebration with new limited edition emojis releasing throughout the year including a Platinum Mickey.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.