A host of global brands are lining up to commemorate 100 years of Disney in 2023 through unique collaborations across Disney, Pixar, Star Wars, Marvel, 20th Century and National Geographic.
As well as toy partners such as the LEGO Group – which last week confirmed it would look to honour fan favourite moments, as well as capturing the magic of new Disney stories through the medium of the LEGO brick – Mattel, Hasbro and Funko, fashion and accessories brands including Coach, adidas and Pandora are also on board.
To also coincide with the Year of the Rabbit, Oswald the Lucky Rabbit has emerged from the vault and into a contemporary collection with fashion house, Givenchy.
Monthy themes will showcase favourite stories and characters, beginning by shining a spotlight on the Wonder of Mickey and Minnie Mouse. Throughout January, special collaborations will honour the duo – including a special National Polka Dot Day – culminating with the launch of the Disney100 Celebration at Disneyland Resort in Anaheim, California, which includes the opening of Mickey & Minnie’s Runaway Railway on 27 January.
There will also be a number of celebratory titles from Disney Publishing – including Walt Disney: An American Original, Commemorative Edition and The Official Walt Disney Quote Book – while there will also be updates and new content for popular games through a variety of in-game activations, content updates and social media activations.
The popular match-3 mobile game Disney Emoji Blitz will begin the celebration with new limited edition emojis releasing throughout the year including a Platinum Mickey.