Start Licensing’s Ian Downes reports back from this week’s Toy Fair and highlights why th
Start Licensing’s Ian Downes racks up the step count at Spring Fair this week.
Corgi, Pinfinity and Aurora among new deals, while Half Moon Bay and Puckator both ext
New partners include Cote d’Or in China and Aurora in Japan among others.
25-piece apparel and accessories range now available at UK stores.
Licensing programme now set to grow further in 2017 across key categories.
Launch coincides with adaptation of best selling picture book airing on TV.
Upcoming animation opens up raft of new licensing categories for brand.
Raft of licensing and promotional activity to follow broadcast premiere.