Start Licensing’s Ian Downes finds licensing being used in new ways at Toy Fair.
Christmas Jumper Day celebrations, a bid for Christmas number one and new seasonal ranges
Licences driving toy sales in 2019, says NPD, accounting for 23% of the market overall.
Character Kidz will bring the company’s key brands to up and coming YouTubers.
Aykroyd & Sons, Character Options, Blueprint, Danilo among those in Top 150.
Toys, Trading Card Game, publishing, apparel, home décor and more planned.
Extended selection of 500 new prizes to win to coincide with 15th celebrations.
Series one of Peppa’s Secret Surprise hits shelves; more themes planned for 2019.
Peppa Pig and Teletubbies among successes as toy firm reports annual results.