Classic brand has an “exciting” year ahead with raft of activity and new products planned.
DRi’s Alicia Davenport shares her memories of the creator of the classic brand.
Including DRi Licensing looking back on some landmark activity celebrating Miffy’s 65th anniversary.
Poetic Brands and Pogo Group thank all the licensors which supported the campaign.
New product arrivals to mark occasion include limited edition bags and purses from Strathberry
Birthday year will start with new gift launches at Top Drawer for classic brand.
Brand continues to gain momentum as 2020 65th anniversary approaches.
Agency snaps up Barbarian brand from young American designer.
Stationery and gift lines performing well in John Lewis.