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Miffy ready to mark 65th birthday on June 21

New product arrivals to mark occasion include limited edition bags and purses from Strathberry and jewellery from Licensed to Charm.

Miffy is all set to celebrate her 65th birthday this Sunday with a number of new products across a variety of categories being launched in celebration.

Leading the way is a collaboration with Edinburgh-based luxury leather goods specialist, Strathberry. The company has created a limited edition range of Miffy bags and purses which feature the character in iconic silhouettes and in two colour palettes.

Meanwhile, Licensed to Charm is introducing a range of silver and gold vermeil jewellery for the teen and adult market. The collection includes necklaces, pendants, bracelets, stud and hoop earrings, plus mini collectable charms.

Other new anniversary launches from existing licensee include Stitch and Story which has created four new 3D crochet kits of Miffy and her friends, Melanie, Boris Bear and Poppy Pig. Star Editions has also develop a new gift range featuring fresh floral patterns, as well as a special large format limited edition birthday print.

In clothing, high-end childrenswear company Tobias and the Bear will launch its third Miffy baby and toddler collection this month with a new interpretation of its classic unisex handwriting. This will be followed by further high street launches in both baby and kidswear.

“There’s no doubt that 2020 has delivered unprecedented challenges, but with the first signs of recovery and some new life at retail, we’re excited to be able to celebrate Miffy’s milestone birthday with so many genuinely beautiful and innovative collections,” commented Alicia Davenport, licensing director at DRi Licensing.

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