This ad will be closed automatically in X seconds.

Help Our NHS Heroes raises over £14.5K for NHS Charities Together

Poetic Brands and Pogo Group thank all the licensors which supported the campaign.

Poetic Brands and Pogo Group are sending a big thank you to all of the licensors which supported their Help Our NHS Heroes campaign earlier this year.

The initiative saw the specialist clothing licensee and retailer work with leading brands to create a range of licensed t-shirts and mugs to support the NHS during the coronavirus crisis.

First to sign up to the campaign was Richard Cadell and Those Licensing People with Sooty, Sweep and Soo. The range quickly grew with designs based on Miffy, Friday Night Dinner and Haynes Manuals.

Collectively the companies raised an impressive £14,646.12 for NHS Charities Together.

“We are so proud of the total amount we’ve been able to donate,” said Anne Bradford, director of Poetic Brands. “At a time when everyone’s day to day business spiralled into the unknown, our partners took time to ensure that this project was fully supported and for this we are truly grateful.

“This reinforces the power of licensing and the loyalty of its fan base.”

Throughout the initiative Sooty, Sweep and Soo saw such a huge demand for product that the brand has now opened up its own online shop – which can be found by clicking here – specialising in general merchandise to meet the demands of its huge fanbase and the increased demand following the Help Our NHS Heroes sales.

(Special thanks go to: Richard Cadell and Those Licensing People, Alicia Davenport at DRi Licensing, Warwick Brenner at Direct to Retail and Gareth Newman at Haynes Manuals.)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAstrophylineup500x500
 
A host of retail names including Boots, DFS, Dunelm, FatFace, Homebase, Iceland, Matalan, Next, Primark, Sainsbury's, Tesco and TJ Morris will be among those celebrating the achievements of the brand and lifestyle sectors over the past 12 months on Thursday 25 April....
JamesWalkermarathon500x500
 
James Walker, ceo at Character World Brands, is no doubt feeling tired but proud today after having completed the London Marathon yesterday (21 April), running to raise funds for Alzheimer’s Research UK....
CKMIffy500x500
 
Available exclusively at Next in the UK, in Cath Kidston stores in Thailand, Hong Kong and Taiwan and on Next online globally, the limited edition range includes a collection of bags and accessories for women and kids, women’s pyjamas and children’s dresses....
HasbroPlaymates500x500
 
Playmates will be debuting its first Power Rangers collection with a kid-targeted Mighty Morphin Power Rangers toy line in 2025....
PlanetPlayGreen500x500
 
A number of leading games studios are marking Earth Day (22 April) by joining disruptive NPO PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable both industry and players to make an important real-world impact in the fight against climate change....
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.