We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Silvergate brand on track to become ‘super IP’ in China; launch success in Taiwan.
Partnership with Fisher-Price extended in the UK and internationally.
Social media drive #WhatWouldFlopDo kicks off with comedy duo for 2 weeks.
Including DHX Brands bolstering the US licensing programme for Teletubbies.
Including WBCP securing deals with Hot Topic and Panini for Fantastic Beasts.
Aykroyds, TDP and Blue Sky Designs join licensee list for preschool property.
Company has been toy partner for Silvergate brand since 2011.
New series based on original Fisher-Price brand hits screens in the US in March.