Including DHX Brands bolstering the US licensing programme for the Teletubbies.
The Source rounds up more news from the licensing industry across the globe from the week.
DHX Brands has appointed a raft of new licensees for the Teletubbies in North America. The new deals include one with Built Games for Teletubbies Play Time, an interactive mobile app for children that will help promote early learning. A further eight licensees have also joined the programme – Bladez Toyz, Fiesta Toys, HW2, John GmbH, High Point, Milestone, Edgewell Personal Care Brands and Silvertop Associates.
Amscan has partnered with LEGO for a new LEGO Batman Movie themed line. The range features items including disposable tableware, letter banner decorations, postcard invitations and foil balloons.
eOne has expanded the Peppa Pig licensing programme across the US with a number of partner renewals and new licensees. The brand owner has renewed contracts with TCG for games and Ty for Beanie Babies. In addition it has also signed up Cardinal, Kent International, Kidz Toyz, Rollplay, What Kids Want and Wonder Forge in the territory.
The RHS has partnered with seeds and plants supplier Mr Fothergill’s Seeds to launch joint-branded vegetable and flower seed ranges for the 2017/18 season. The range will launch from May, with delivery into retailers from August.
Universal Brand Development has named Michelle Hagen as svp consumer products retail development. Michelle joins the US team from Universal Pictures where she was svp global partnership marketing.
Edutainment Licensing has secured a deal with IconLogin for a new Flossy and Jim Lock Screen app for Android users. The app is based on the idea that pictures are much easier to remember than numbers.
Zag, Method and Planeta Junior have joined forces for a new co-production deal on the development of five animated series under the Zag Heroes label. The collaboration kicks off with Power Players, a hybrid animated series about a new team of secret heroes formed by a little boy and his toys; and Pixigirl, focusing on a super heroine with the supernatural powers of Mother Nature.
Independent video games publisher Wired Productions is to launch a new Motörhead expansion pack for its Victor Vran: Overkill Edition title. Motörhead: Through the Ages was originally conceived back in 2014, with all three members of the band having been active consultants in its design and development.
Miraculous: Tales of Ladybug & Cat Noir is proving to be a big hit in France, with TF1 Licences continuing to expand the licensing programme. Hachette has published books, Topps has launched a sticker collection album, Ravensburger has created jigsaw puzzles, Stor has produced children’s tableware and drinkware and Leomil has clothing and shoes. Bandai launched its toy line at the end of 2016, with the master toy licensee set to expand its range in 2017 with 50% new products. Other licensees on board in the territory include Panini, CTI, Rubie’s, Nice, Sodirep, Garty and Viquel.
Genius Brands International has signed Fisher-Price as global master toy partner for its new preschool series, Rainbow Rangers. The company will now create a broad range of product including dolls/figures, play-sets, plush, vehicles, musical toys and role-play among others.
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