Accolades handed out at bi-annual UK Key Partners Day across all categories.
Number of events due to take place at retailer throughout August.
Acquisition of Toys R Us operations will create the largest toy retailer in Europe.
Including Jurassic World: Fallen Kingdom CP roll out kicking off at Smyths.
Toy retailer raises funds from its 2017 brand ad campaign and plush toy, Snot.
Appearances at Toys R Us and Smyths stores to help promote launch of new dolls.
‘Spooktacular’ Halloween drive is backing Trading Card Game in over 600 UK stores.
Including Smyths Toys almost doubling pre-tax profits in the UK last year.
Retail events play key role in franchise strategy, says Universal’s Hannah Mungo.