Toy retailer raises funds from its 2017 brand ad campaign and plush toy, Snot.
Smyths Toys has raised £125,000 for Great Ormond Street Hospital Children’s Charity.
The funds came from the sale of its plush toy Snot and a book of his adventures from the retailer’s 2017 brand ad campaign.
Sinead Byrne, joint head of marketing at Smyths Toys, presented the cheque to Amit Aggarwal, director of corporate partnerships at GOSH on Friday December 8 (pictured).
Amit commented: “We are absolutely thrilled to have Smyths Toys’ support this Christmas. This donation will make a real difference to seriously ill children from across the UK being treated at Great Ormond Street Hospital. We are extremely grateful to Smyths Toys and its customers for their generosity.”
Sinead added: “Great Ormond Street Hospital Children’s Charity is an amazing cause, and we hope that the money raised will really help to make a difference and put a smile on everyone’s face this Christmas.”
The brand campaign – released earlier this year – focuses on the character of Snot who begins as a factory line error but goes on to become this year’s most wanted toy.