Jessica Blue, svp global licensing group, on the importance of sports licensing to the show.
“Video gaming companies and licensed brands are benefiting enormously from collaboration” says ceo.
New collaboration unveiled at Brand Licensing Europe.
Video game licences proving to be a winning formula for merchandise specialist.
Including Ubisoft and Paladone launching new Assassin’s Creed products.
Bioworld International confirmed as sponsor of retail element of new zone.
Brand consultancy appoints former Ubisoft executive as its new account director.
Three styles based on hit video game series tie in with arrival of new movie.