Jessica Blue, svp global licensing group, on the importance of sports licensing to the show.
Licensing partners across categories including apparel, accessories, toys, food, publishing and more dive into
WildBrain CPLG secures deal with Osool Entertainment for Ubisoft’s video games franchise.
World of ancient warriors brought to life via t-shirts, hoodies, bags, backpacks, wallets, jewellery
Agency will handle hit video games franchises in Europe and Asia.
“Video gaming companies and licensed brands are benefiting enormously from collaboration” says ceo.
New collaboration unveiled at Brand Licensing Europe.
Video game licences proving to be a winning formula for merchandise specialist.
Including Ubisoft and Paladone launching new Assassin’s Creed products.