Last year saw over 1,200 business meetings arranged using the service.
Brand Licensing Europe has opened its popular Matchmaking service for this year’s event.
Visitors and exhibitors are now able to request and pre-book business meetings ahead of the show – which runs from October 10-12 at London’s Olympia.
The service was launched at last year’s show, with over 1,200 business meetings arranged, 13,783 profiles created and 61% of exhibitors meeting more visitors than expected.
The Matchmaking service allows users to pre-book one to one meetings with the right partners, organise their schedule to make the most of their time at the show and search for relevant contacts interested in partnering with their specific business category.
This year will see the addition of a host of new system enhancements including improved search functionality.
A team of matchmaking professionals also support the service, assisting with meeting arrangements and managing the show’s Matchmaking Lounge.
Anna Knight, BLE brand director, commented: “We had incredible take up from the Matchmaking Service last year from both exhibitors and visitors with one exhibitor using it to pre-arrange 75 meetings over the show’s three days.
“Post-show analysis showed that it was widely used across the board, but particularly appreciated by brand new exhibitors and those in the Brands & Lifestyle Zone.
“Since launch, we have improved the portal’s functionality and based on the recent second outing of the service at Licensing Expo earlier this year, we’re confident that we’ll see even more meetings arranged at BLE this year. At BLE, we continuously look for ways we can increase exhibitor ROI and improve the visitor experience, and the matchmaking service ticks both of those boxes.”
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