“JoJo is set to be one of the top children’s licences in the UK this year” says md Fiona Macmillan.
Centum Books is celebrating a storming performance in the UK children’s book chart thanks to its latest title with JoJo Siwa.
For the fourth consecutive week, the JoJo Siwa Journal has maintained a top ten position, making it the top selling licensed character book in the UK.
Fiona Macmillan, md of Centum Books, said: “We are really pleased with the launch of our official JoJo Siwa Journal which has mirrored the hype surrounding JoJo at present.
“The sales across all channels have seen amazing results with a further three re-prints already sold out. We are also extending the JoJo publishing programme with further products including a Gift Set, Sticker and Annual due to be launched very soon.”
Fiona continued: “JoJo Siwa is set to be one of the top children’s licences in the UK this year and we have been working closely in partnership with the Nickelodeon and Viacom Consumer Products team to maximise the opportunity.”
Marianne James, vp, commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland, added: “JoJo Siwa is proving to be a superstar and we are seeing licence opportunities across all categories.
“Centum are one of the first of our partners to go to market with a JoJo Siwa line and we are so pleased to see just how well the range has been performing.”
The JoJo Tin of Bows and Mega Sticker Book will be launching next month, with the Annual due in November and new formats coming early next year.
JoJo will be visiting the UK next month as she performs as part of the sold out Nickelodeon Slimefest, taking place at The Arena, Blackpool Pleasure Beach from October 21-23.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
