2018 highlights: July

The Licensing Awards finalists and BLE confirms ExCeL relocation plans

2018 has been another strong year in the UK licensing industry – despite a challenging retail environment, licensees and licensors have been experimenting with new routes to market and new retail names have emerged.

Brands from the digital world have been making an impact, plus it’s been a record year for fundraising for industry charity, The Light Fund, and Brand Licensing Europe said farewell to London’s Olympia on a high.

We are highlighting some of our most read stories and articles of the year in the lead up to Christmas.

Today: July


The UK Licensing Awards 2018: Finalists round up – The shortlists for the Product, Property, Retail and Marketing Comms categories.

The Light Fund Summer Treasure Hunt raises £10,000 – Check out our exclusive photo gallery as 300 industry execs take part in popular fundraiser.

‘Be persistent and be consistent’ advises CMC panel – Retail is challenging, but there are still opportunities out there to grow licensed product sales, say key execs.

L.O.L. Surprise licensing drive surges at retail – The Point.1888 reveals host of UK licensees across key categories for top toy brand.

Industry execs to tackle Equinox 24 for The Light Fund – Ten execs to take on 24-hour run in Leicestershire in September.

Digital viewing to pass TV in 2020, says YouTube Kids – Prediction was made by YouTube manager Francesco Miceli at the Children’s Media Conference.

Brands take role in Argos’ new back to school ad – PAW Patrol and The Avengers take starring role in retailer’s new TV ad spot.

Fashion UK expands with knitwear department – New department is headed up by Sandeep Kang and has already hit the ground running.

Tesco teams with Roald Dahl for cross category promo – 80 super stores carrying selection of branded lines across home dining category.

BLE to relocate to ExCeL in 2019 – Venue move is part of UBM’s ambitious strategy to evolve the show.

How the licensing business is starting to go green – The Source looks at how the business is contributing to the environmental conversation.

Amazon unboxes Prime Day 2018 deals – Prime Day to feature double the number of products on deal in the UK than in 2017.

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US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
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