Universal Music Group’s merchandise and brand management company, Bravado, has confirmed that Epic Rights co-founder, Jesper Poulsen has been named general manager.
Jesper (pictured) joins Bravado’s executive management team and will play an integral role in continuing to develop the company’s global merchandise strategy. He will oversee day-to-day operations of both Bravado and Epic Rights.
“Having been mentored by Dell Furano, I’m proud to continue to evolve what we started almost 10 years ago with Kym Furano and Phil Cussen,” commented Jesper. “It’s an honour to work with so many incredible artists and their teams to reach their fans all over the world. It’s an exciting time to be in the artist services business and look forward to what’s ahead.”
Matt Young, president of Bravado, continued: “As we continue to execute our global brand strategy, aligning the power of Epic Rights more closely with Bravado exponentially enhances the reach, capabilities and depth of how we service our artists and their fans around the world.
“Jesper has a wealth of experience and his leadership across the Bravado ecosystem will only supercharge our capabilities.”
Bravado acquired Epic Rights in 2019 with a roster including KISS, AC/DC, Def Leppard, David Bowie, John Lennon, Aerosmith, Bob Dylan and the Woodstock Festival among others.
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