This ad will be closed automatically in X seconds.

Miffy launches responsibly sourced men’s apparel collection

Miffy has teamed up with Dutch textile innovation company, BYBORRE on a new limited edition men’s knitwear and accessories range for launch this spring.

BYBORRE is committed to ‘democratising the textile industry’ by offering transparency, reliability and freedom in textile creation.

The company uses its software platform, Create, to allow the design, sampling and production of textiles all in one place in its Amsterdam-based knitlab, or via its transparent ecosystem of suppliers.

This approach means less waste and more design freedom for the company and the creators with which it collaborates.

The Miffy capsule collection of refined menswear mirrors Dick Bruna’s illustrative style. Some garments feature large scale linework, while others feature smaller repeat patterns and some just feature subtle imprints of Miffy’s iconic silhouette.

Items include men’s staples such as a suit jacket, trousers and button tee, as well as key pieces that have featured in previous BYBORRE limited edition ranges but have evolved here including an open back vest, layer shirt and an A-type jacket.

The range also includes lifestyle accessories comprising a versatile everyday bag, a large woven blanket, a FIDLOCK equipped Keycord and a classic 5-panel cap.

“The new BYBORRE collection is an important step in the evolution of our global collections for the Miffy brand,” commented Marja Kerkhof, md of Mercis. “Not only is the range responsibly produced – something we want more of our licensees to consider – but it also showcases Miffy’s design kudos and unisex appeal, together with the creative flexibility Dick Bruna’s work offers.”

Borre Akkersdijk, cco of BYBORRE, added: “It has been a privilege to pay homage to Dick Bruna’s art in our 10th Limited Edition. We hope it will inspire creators worldwide ‘to be part of something bigger’ by creating consciously bespoke textiles that don’t impact the planet.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.