Advocate Art’s Bhavi Patel and Amanda Hendon highlight their trio of trends for 2023.
Maximalism, bold colours, strong solidarity, thoughtfulness, dreamy nostalgia and calming nature are just some of the trends predicted by some leading artists agencies and picture libraries over the year.
LicensingSource.net serves up a smorgasbord of what these experienced aesthetic bellweathers cite as the cultural drivers of our creative tastes for 2023.
Today: Bhavi Patel, art licensing manager and Amanda Hendon, global manager, Advocate Art.
Bhavi’s and Amanda’s trio of design trends are…
Retro Basics
“This theme sees colour palettes stripped back as we focus on softer, pastel, earthly tones. The Retro Basics trend draws focus on nostalgic patterns, icons and fonts, which also offers the opportunities to celebrate cultural references.
Inspired by the classics, such as William Morris and Van Gogh, this theme brings traditional painterly styles and floral details into more modern motifs across woodland creatures, secret gardens, royal aspects, and even pop culture.
This theme oozes charm as it introduces new techniques and palettes to original icons and their characteristics.”
(Pictured: A Pimlada Phuapradit design that has echoes of the past, represented by Advocate Art).
Shine Bright
“In contrast to Retro Basics, Shine Bright screams positivity with its bright palettes, bold shapes and patchwork and cottagecore patterns. Inspired by motifs from sea creatures, jungle animals, simplistic animal forms, bumble bees, rainbows, fruit, and icons with smiley faces, they combine with witty pick-me-ups and a play on words, resulting in a perfect match to uplift the mood.
Its limited colours create a modern, minimalistic look making this trend appeal to both the younger and older markets.”
(Pictured: This Di Brookes design screams positivity, represented by Advocate Art).
Silk Road
“Silk Road is equal parts luxurious and decadent. From regal big cats and tropical birds to rustic renaissance gardens, it’s the smell of night blooming jasmine, the warmth of an expertly brewed pot of tea, the feeling of petting the softest kitten, and the visual feast of an ornate Persian rug.
Bright colours (particularly rich pinks), unique icons and fanciful details bring this trend to life. Dive into this sumptuous theme and embrace all things elaborate and over the top.”
(Pictured: An elaborate design by Jaime Cromer, represented by Advocate Art).
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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