This ad will be closed automatically in X seconds.

Story.1888 to give Tourettes Action a louder voice

Tourettes Action – the support and research charity working to improve the lives of people living with Tourette Syndrome (TS) – has appointed Story.1888 as its exclusive marketing partner for this year’s Tourettes Awareness Month, which runs from 15 May to 15 June.

Designed to raise awareness of TS and help the 300,000 Brits who have the condition, the awareness month relies on the support of a wealth of charities and organisations. This year, Tourettes Action wants to destigmatise TS, showing the general public what the reality of it looks like and dispelling some of the myths that surround it.

To meet this goal, it will be working with Story.1888 – the sister company to The Point.1888 – to launch the world’s first TikTok docuseries in which real people will tell their own story of living with Tourettes. This will be part of a multi-channel campaign called It’s What Makes Me Tic, which will also include outdoor and social media activity.

“Tourette’s is quite possibly one of the most misunderstood conditions out there,” commented Emma McNally, ceo of Tourettes Action. “While most have heard of Tourette’s there still remains huge misconceptions about the condition. The majority of people think Tourettes is rare and comedic and that everyone with the condition shouts out obscenities, all of which are untrue.

“We want to show what TS really looks like. Together with Story.1888 we can deliver an important campaign designed to challenge the misconceptions surrounding the condition and educate people across all areas of society.”

Martin McLaughlin, creative director at Story.1888, continued: “The opportunity to work with Tourettes Action has been a real privilege. Together we will deliver a creative solution, in a forum where there has been a lot of conversation about Tourettes recently, to solve a real world problem. It has only been with the creative ambition of Emma and her team that this has been possible. We can’t wait for the campaign to go live.”

The team at Story.1888 is now looking for help – if you have Tourettes or know someone who does and would like to feature in the docuseries, please get in touch. Or if you are a brand or manufacturer who would like to collaborate, you can email sarah.crimes@thepoint1888.com.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.