Shopkins, Doctor Who, Downton Abbey, Peppa Pig among winners at annual awards.
It was a big night for the UK’s Peppa Pig, Doctor Who, Downton Abbey and Lovehoney, who were all among the international brands and companies feted in the 2016 LIMA International Licensing Awards.
The event was held following a busy first day of Licensing Expo (Tuesday June 21) at the Mandalay Bay Convention Center, and was hosted by comedian and entertainer Mike Hammer.
“The awards this year really are a celebration of licensing excellence from around the world,” Charles Riotto, president of LIMA, told The Source.
“We received entries from 15 different countries and over 20% of our winners are from outside the US.”
Danny Simon, founder of The Licensing Group, was inducted into the LIMA Hall of Fame.
In a heartfelt acceptance speech, Danny paid tribute to the uniqueness of the licensing industry for its fellowship and camaraderie.
He said: “It’s good to give back, because you always get back more than you give.”
The full list of winners is below:
LICENSED PROGRAM
- Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group
- Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC
- Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.
- Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
- Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC
- Film/TV/Entertainment – Animated: Peppa Pig – Entertainment One
- Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens – Disney Consumer Products & Interactive Media
- Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
- Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media
- Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment
- Retailer: Hot Topic – Doctor Who licensing program
- Sports: NFLPA
LICENSED PRODUCT
- Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)
- Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint
- Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)
- Food/Beverage: The Republic of Tea for Downton Abbey
- Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection
- Home Décor: Pottery Barn for Star Wars Millennium Falcon Bed
- Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection
- Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid
