Paul Dennicci collection is first step to reintroducing classic brand to licensing.
Mothercare has added a new collection of Brambly Hedge babywear from Paul Dennicci to its offering.
The new deal – which was brokered by Vickie O’Malley, md of Rockpool Licensing – is the first step to reintroducing the classic publishing brand back into licensing.
Vickie explained: “The team at Mothercare were enchanted by the exquisite illustrations and styling of Brambly Hedge and the team at Dennicci have done an outstanding job in translating them onto a beautiful line of babywear and accessories.”
Mothercare’s Kirsti Lynch added: “We are excited to part of the re-introduction of Brambly Hedge – its beautiful illustrations complement babywear so well. The range looks beautiful and we can’t wait for it to hit stores.”
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