Asia is now biggest market for the popular property says Aardman.
Popularity of the Shaun the Sheep brand has reached a record high in Asia, Aardman has confirmed.
China and Japan have taken the lead as the biggest territories for the brand, with the series continuing to perform well with broadcasters across Asia.
Shaun the Sheep is cited as a flagship show for multiple broadcasters in the territory including CCTV China, NHK Japan, Boomerang South East Asia, MNC TV Indonesia and Disney in Korea.
The brand has also received a nomination for Entertainment Property of the Year at the 2017 LIMA Asian Licensing Awards for the second year running after winning the category in 2016.
In addition, a ground-breaking exclusive VOD deal has also been inked with Youku Tudou in China through agents U’Young Media.
With Aardman about to celebrate ten years of the award-winning series in 2017 and a new Shaun the Sheep Movie sequel in the making, plans are in place for anniversary packages including new bespoke content.
Robin Gladman, senior distribution and acquisitions manager at Aardman, said “We love that the fun and humour of Shaun the Sheep resonates so strongly across Asia and we look forward to working with many new partners to bring Shaun to more kids and families in the region.”
Aardman is currently presenting a number of children’s shows at Asia TV Forum as a third party distributor, including Bing and Munki and Trunk.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
