Agency to represent Spin Master brand in key territories including the UK.
CPLG is set to build up the licensing programme around Spin Master’s Hatchimals property across a number of key territories.
The agency will represent the brand across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics.
Working with Spin Master, CPLG will focus on expanding the hit toy property into new product categories including apparel, home, stationery, food and health and beauty.
“We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy,” said Peter Byrne, ceo at CPLG.
“We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”
Ben Gadbois, president and coo of Spin Master, added: “We have seen a tremendous response to Hatchimals, and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe.
“This deal, in addition to our other plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”
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