Franchise marking fifth year with limited edition capsule collection with Jeremy Scott.
King is celebrating the fifth anniversary of the hit Candy Crush franchise by teaming up with designer Jeremy Scott and the Moschino brand.
A new limited edition capsule collection has launched exclusively on moschino.com including a backpack ($650), phone case ($70) and swimwear for men and women ($250 and $300 respectively).
The launch was celebrated at an exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space was transformed into a Candy Kingdom.
Key visuals and moments from the game were brought to life with the aid of special props.
“We couldn’t think of a better partner to transform Candy Crush into this fun and playful capsule collection that our players will have a chance to own and wear,” said Sebastian Knutsson, chief creative officer at King.
“Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it’s the perfect partnership as we prepare to mark the five-year anniversary of Candy Crush Saga.
“The game has earned a firm position in the cultural zeitgeist and the collection is a celebration of this.”
Jeremy, who is creative director for Moschino, added: “As someone who is inspired by pop culture, it was only a matter of time till I’d play with the iconography of Candy Crush. The only thing I love more than playing the game is wearing it.”
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