Global Merchandising Services on board as the exclusive worldwide agent for the brand.
Global Merchandising Services has partnered with nutrition and fitness expert, Joe Wicks to expand The Body Coach brand across licensing and merchandising.
GMS will act as the exclusive worldwide agent for The Body Coach and will be focusing on building the Joe Wicks programme into various categories.
These will include activewear, homewares, gifting, food/FMCG and sporting goods, as well as launching an exclusive range of The Body Coach fitness-wear online.
Joe is the author of the number one bestselling series, Lean in 15, which has sold more than 2million copies in just over a year.
His debut book has been certified as the UK’s second best-selling cookbook of all time.
Joe also has the number one selling fitness DVD – Joe Wicks: The Body Coach Workout – and the UK’s number one tailored fat loss plan, transforming over 160,000 clients. Last year, he was named the second most influential in the food industry by Telegraph Hill.
He has also recently been named number five on Forbes list of Top Fitness Influencers.
Jens Drinkwater, licensing manager at Global Merchandising Services, said: “We have been following Joe’s journey since the beginning and have seen the incredible work that he and his team have delivered to all aspects of his business, while building and maintaining an enormously loyal following.
“We are very excited to work with The Body Coach and enhance Joe’s profile as a key figure in the food and fitness revolution, by creating exceptional product offerings for consumers and retailers alike.”
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