Former LIMA and RMI exec unveils London Entertainment Inc.
A new agency focusing on entertainment, celebrity and social media influencer brands has opened its doors.
London Entertainment Inc is headed up by well-known industry executive, Saphia Maxamed.
Saphia boasts a wealth of experience from all sides of the licensing business – these include roles at trade body LIMA, in retail, as a licensee and, most recently, at Rights Management International.
LEI will offer licensing, marketing and brand management services.
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