Iconic character stars in SS18 Resort Collection from designer Jeremy Scott.
Iconic character Betty Boop is to star in the new SS18 Resort Collection from fashion house Moschino, King Features has revealed.
The collection – which was previewed in LA earlier this month – includes jackets, pants, skirts, dresses, sweaters, t-shirts, tank tops, crop tops, sweatshirts, hoodies and swimwear.
In addition, accessories include bags, backpacks, phone covers, scarves, ties and umbrellas.
Betty’s puppy Pudgy will have his own mini collection of t-shirts and sweatshirts, sweatshirt dresses, backpacks and scarves. There will also be a capsule men’s group of t-shirts, sweatshirts and swimwear featuring Betty’s companion Bimbo, as well as a children’s range.
King has a long history with the Italian luxury fashion house – led by Jeremy Scott – dating back to 1995 and covering Olive Oyl fashion scarves and umbrellas, and the Olive Oyl-shaped bottles of the Cheap & Chic fragrance range.
The spring/summer 2018 items will also incorporate a range of glamorous Olive Oyl apparel and accessories.
Products are expected to launch in February 2018 in Moschino boutiques and its online shop, as well as in other high-end boutiques and department stores worldwide.
The deal was negotiated by Premium SRL, King Features’ licensing agent in Italy.
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