Filming for BBC series took place near to where licensee produces its collections.
Cornish jewellery company St Justin is looking to add some local flavour into its new Poldark giftware and jewellery collection – the BBC hit drama is filmed only a few miles of where the company products its ranges.
“The story of our company’s heritage created a natural link with Poldark, and it seemed like a perfect opportunity to expand our Cornish jewellery in a new and exciting way,” explains St Justins’ marketing manager Wayne Hutchings.
The new Poldark collection will include jewellery and giftware that is inspired by the story’s mining settings and Cornish filming locations, as well as pendants that have been designed to reflect the styles worn in the series.
“These include pendants with crystals and pearls that are hung on ribbon rather than chains, keeping the authenticity of the period,” Wayne points out.
The initial collection will be handcrafted from 100% Cornish tin, which St Justin managed to buy following the discovery of a large quantity of ingots from a shipwreck.
In the coming months, items made from pewter, sterling silver and Cornish bronze (recycled copper and Cornish tin) will be added to the Poldark collection.
