Initial data shows average of 495 units ordered per minute between 7am and 8am.
John Lewis has indicated that Black Friday (November 24) has got off to a strong start, releasing initial figures this morning.
The retailer said that customers were quick to respond to its deals – with the busiest shopping hour online between 7am and 8am, with an average of 495 units ordered per minute.
Customers shopping online between 12am and 8am used the John Lewis app as they browsed at home and on their way to work. The use of the app for snapping up Black Friday deals is up 36.8% from last year.
In addition, mobiles were also a popular way to shop, up 9% on last year.
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