Exhibition opens in Melbourne, Australia before embarking on a worldwide tour.
A new global touring exhibition focusing on Jurassic World has been unveiled by Universal Partnerships & Licensing.
The exhibition has opened in Melbourne, Australia, and will then embark on a worldwide tour. UP&L is working with Imagine Exhibitions on the venture.
Jurassic World: The Exhibition features encounters with realistic, life-size animatronic dinosaurs set in themed environments inspired by the film. Palaeontologist Jack Horner – who acted as an advisor on the film – is also working with the exhibition to include further educational elements.
The dinosaurs have been developed by Creature Technology Company, which produces realistic animatronics for arena spectaculars and stage shows, including those featured in Walking with Dinosaurs.
“There is no other dinosaur brand in the world that comes close to Universal Pictures’ Jurassic World franchise,” said Tom Zaller, president and ceo of Imagine Exhibitions.
“Combining the franchise with Creature Technology’s dinosaurs and our immersive design and interaction will without doubt, be the closest fans will ever come to seeing a dinosaur.”
Vince Klaseus, president of brand development at NBC Universal, added: “This promises to be a touring exhibition unlike any before it, bringing together players who are the absolute best in their fields.”
