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Primark backs Molang brand

Range of adult t-shirts from Poetic Brands now available in stores across the UK.

Primark has lent its support to the fast growing Molang property – with a range of adult t-shirts from Poetic Brands now available in stores across the UK.

The line features two different designs for ladies – a white tee with a front and back print, plus a pink tee with embroidery detail.

Elliott Matthews of Poetic Brands commented: “Molang is a great design and is extremely popular, making the brand perfect for an apparel range. We are very excited about the prospects for these t-shirts and are confident of a strong sales performance.”

Ian Wickham, director of Licensing Link Europe – the licensing agent for the Molang brand – added: “It’s great to see Poetic Brands developing this range as a fashion opportunity, as Molang is very much a lifestyle brand.

“These t-shirts are incredibly cute and eye-catching, and Primark is the perfect partner to introduce them to the right audience by establishing first in ladies outerwear.”

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