New name for Bioworld Europe also brings new HQ and new senior team.
Bioworld Europe has confirmed its name change to Difuzed.
The change also sees the company move into a new head office just outside Amsterdam, as well as welcome a new senior team and approach.
After more than 20 years in business, the company took the decision to change the name to reflect the changes it was making to the business.
The new office also includes a state of the art warehouse – improving both the capacity of Difuzed’s stock offering to independents and online retailers, as well as the efficient of its logistics and service times to wholesale stock clients.
Explaining why the choice of Difuzed for the new name, a statement from the company said: “After looking at many options, this name just seemed to fit what we do and who we are. We create collections that interpret and represent the brands we work with into many retail channels so we are their diffusion line partners. We rely on ‘Design Initiative First’ and the name in our mind said that, too.”
The official change of name took place on March 1.
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